In the hyper-connected marketplace of 2026, building brand awareness is no longer about who screams the loudest; it’s about who listens the most intently. Traditional advertising still has its place, but the real “secret sauce” for modern growth lies in social listening. By monitoring digital conversations, brands can pivot from being mere “sellers” to becoming valuable participants in their industry’s ecosystem.
One of the most powerful tools leading this charge is Brand24, a platform that has redefined how businesses track their reputation and identify growth opportunities in real-time.1
Why Social Listening is the Foundation of Brand Awareness
To build brand awareness today, you must understand the “Share of Voice” (SoV).2 This metric tells you what percentage of the total industry conversation is about your brand versus your competitors.3 If you aren’t tracking mentions, you’re flying blind.+1
Social listening allows you to:
- Identify Influencers: Find the voices that your target audience actually trusts.4
- Sentiment Analysis: Understand if people are talking about you positively or negatively.5
- Trend Spotting: Catch rising topics before they go viral, allowing your brand to lead the conversation.
Brand24: A Deep Dive into Pricing and Features
When it comes to selecting a tool, Brand24 is often the top choice for mid-sized to large enterprises due to its balance of advanced AI features and intuitive UI.6 As of 2026, the Brand24 pricing structure is designed to scale with your business needs:
| Plan | Estimated Monthly Cost | Best For |
| Individual | ~$99 | Solopreneurs and small startups tracking 3 keywords. |
| Team | ~$179 | Growing brands requiring unlimited users and 7 keywords. |
| Pro | ~$249 | Mid-sized companies needing advanced analysis and 12 keywords. |
| Enterprise | ~$499+ | Large corporations requiring custom data, 25+ keywords, and priority support. |
Note: Most plans offer a 14-day free trial, allowing you to test features like the AI Anomaly Detector and the new AI Brand Assistant before committing.7
Learning from the Giants: Boeing Competitors and Market Intelligence
To see the power of social listening in action, look at the aerospace sector. Even a titan like Boeing must constantly monitor its environment. By analyzing Boeing competitors, we see how market leaders use data to stay ahead.
Boeing’s primary rivals include:
- Airbus: The European giant that remains Boeing’s most direct threat in commercial aviation.8
- COMAC: A rising Chinese competitor gaining significant ground in the narrow-body jet market.9
- Embraer & Bombardier: Leaders in regional and business jets that often capture the niche markets Boeing overlooks.10
- Lockheed Martin & Northrop Grumman: Key rivals in the defense and space sectors.
By using a tool like Brand24, a company in this space can track the “reach” and “sentiment” of an Airbus launch versus their own. They can see if customers are complaining about “fuel efficiency” or “cabin comfort” and adjust their marketing—and their engineering—accordingly.
Step-by-Step: How to Build Brand Awareness Effectively
If you want to move the needle on your brand visibility, follow this data-driven framework:
1. Set Up Precise Keyword Monitoring
Don’t just track your brand name. Track industry terms, founder names, and even “misspellings” of your brand. In Brand24, you can use Boolean search (e.g., BrandName AND "review") to filter out the noise and find high-intent conversations.11
2. Engage in “Unbranded” Conversations
Some of the best brand awareness comes from helping people who haven’t heard of you yet. Monitor keywords related to “problems” your product solves. If someone on Reddit is asking for a “reliable laptop for designers,” and your brand pops in with a helpful (not salesy) tip, you’ve just built organic awareness.
3. Monitor the Competition
Track mentions of your rivals. If a customer is complaining about a competitor’s slow support, that is a prime opportunity for your sales team to step in with a “switch and save” offer or simply showcase your superior service.
4. Leverage Influencer Score
Brand24 provides an “Influence Score” for every mention.12 Instead of guessing which TikToker to partner with, look at who is already talking about your industry and has the highest engagement. Partnering with these established voices “borrows” their trust and instantly expands your reach.13+1
The Verdict: Is it Worth the Investment?
In the current landscape, the question isn’t whether you can afford a tool like Brand24, but whether you can afford to stay silent. With Brand24 pricing starting at a point accessible to most businesses, the ROI is found in the crises averted and the viral opportunities seized.
Building brand awareness is a marathon, not a sprint. By combining a clear strategy with the right listening tools, you ensure that when people talk about your industry, your brand isn’t just a name on a list—it’s the leader of the conversation.
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